GameLinxx
Site Admin
Joined: Aug 09, 2008
Posts: 100
Location: California
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 Posted: Sat Dec 19, 2009 12:54 pm Post subject: Why you shouldn't worry if your Google page rank goes down |
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Now I don’t want to talk about the constant debate between how important PageRank really is because to be honest I find it a extremely boring. PageRank is like any other metric for SEO. Pay attention to it, understand and treat it with a grain of salt. Certainly don’t spend too much time worrying about your PageRank score because PageRank doesn’t always equal rankings, or a great site. But having said that, it’s important to understand how PageRank works if your a professional SEO, and to be able to make it work for you, and understand “Why did my Google Page Rank go down?".
Just because two sites have the same external Page Rank score does not mean they have the same real Page Rank score. In other words, even though two Web sites might have a Page Rank of 5, one site could still have many more internal points, and quality content, thereby giving that site an advantage in rankings over the other.
The points are relative to many Web pages that currently exist in Google’s database. In other words, every time Google updates PageRank through the system (which is at this point pretty much constantly happening), the cutoff points for each of these intervals changes. So today a PageRank 3 might have 5,000 to 25,000 points (hypothetically) but tomorrow (or even later today), it might change to 4,000 to 20,000 or some other interval. The score that you see in the Google Toolbar is a snapshot in time of what interval you were in based on your internal points. Because Google only exports this data and updates the toolbar infrequently, the data is outdated by the time you see it which is the reason that many people don’t pay much attention to it. But for those that do, it is important to understand that it is possible for your PageRank to fluctuate though no fault of your site. And in fact, this kind of fluctuation will have no effect on your rankings because the only thing that really changed is Google’s parameters for what it defines the PageRank intervals to be.
Now of course, not all drops in PageRank can be attributed to this and certainly a drop of more than one might indicate a different problem. It’s always a good idea to have a running list of your most important links and periodically check to see if those links still exist. This can be another valuable tool in understanding the potential reasons for fluctuation in Google PageRank. But the point of this post is to make sure that if you do see a small drop in your PageRank, there is no need to panic and unless it is accompanied by a drop in your rankings, you should just ignore it. Concentrate instead on developing high quality links from relevant sites and your PageRank will take care of itself.
One more thing to note. At the time of this post, my Google PageRank is 4, but my Google Toolbar shows my PageRank as 3. This is an example of how infrequently they update their toolbar as their real time rankings are different. To be honest, don't worry about your score, or ranking, because it is irrelevant to your actual content and visitors. It will take care of itself, the more content and quality you have.
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